When I think of how we met, I can’t believe how we managed to grow a long distance friendship and make it work over the years.
God, that book wasn’t even good. The best part about it was the people it enabled me meet. But mostly just you.
Oh goodness. You and I have seen some shit, haven’t we?
One divorce. One nearly there. A baby. Watching while our six kids getting older.
Learning to runaway to the woods and take care of our souls, giggling over prosecco and getting away with it.
Building businesses and lives we love.
Traveling the world and falling in love with it all over again.
You deserve the entire goddamn world as far as I’m concerned.
Wherever we end up over the years, I know when I’m old and sitting on my front porch sipping on a lemon drop shooting the breeze that you’ll be there with me.
Recent + Relevant Posts:
The most valuable lesson I learned in 2023
Parts of this are probably going to come out wrong, but I hope you’ll bear with me as I suss this out. I think there’s something important here for more than just me. It’s me! Hi! I’m the problem, it’s me! The most valuable work lesson I learned this year? Not being so trigger-happy on…
a manifesto to improve the personal development space
Hi. I’m Dusti, a Fractional CMO and marketing strategist in the personal development space, and as a long-time service provider, I am an outspoken critic of the false promises, hypocrisy, and theft rampant in this multi-billion-dollar unregulated, and often harm-causing corner of the internet. Despite it all, I think there is good here – and…
With love from Colorado
Sitting at Corinne for brunch with my three beverages – orange juice for morning sickness, water for life, and coffee for my brain – I think I’ve finally adapted to the altitude and caught up on the lack of sleep. I’ve been in Denver since last Friday for The Failure Ball, seeing some of my…
Unexpected news
I’m still reeling from Wednesday. Making good on a campaign promise, Biden’s administration provided student loan relief to millions – including myself. As a recipient of Pell grants, meaning I was very poor when I went to college, $20,000 of my student loans were effectively wiped away with the stroke of a pen. I had…
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Dusti Arab, Fractional CMO
And the founder of the reinvention co, a marketing consultancy specializing in working with personality-driven companies with small teams.
Intense, fun, and relentlessly practical, Dusti understands the lives of small business owners are deeply intertwined with their businesses, and if their marketing is going to be sustainable, it can't get in the way of why they do what they do. (And honestly? It should be fun so they actually want to do it.)
She is the host of Referral Worthy, a podcast for small business owners ready to go from "best kept secret" to the go-to name in their niche.