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Practice bathing like it is an art. Run a bubble bath. Add rose hip essential oil.
Accept that fresh flowers are a necessity.
Pour a glass of Malbec and get a dark chocolate salted caramel. (Better make that two.)
Say what you’re thinking. Let the pieces fall where they may.
Turn on jazz radio. Let Brubeck serenade you while you slip your clothes off. (To get in the bath, obviously.)
Embrace ease. (Why does everything need to be a struggle anyway?)
Buy the dress.
Dress up. Have no reason. (Realizing you can’t? Go shopping. You don’t have to spend much to feel completely fabulous. All my cutest dresses are local thrift finds. I also adore Twice, an online secondhand retailer. Use this link to get a $10 credit.)
No, really. Dress up.
Play with pin curls.
Wear lipstick and heels.
Go dancing.
Take up salsa. It might just be your body’s way of expressing joy.
Be sensual.
Establish places you love being at where the staff recognizes you and gives you special treatment.
Find a dance partner.
Take a lover.
Hell, take three.
Hmm. Maybe just one. (Decide maybe your plan wasn’t the best one, anyway.)
Stay up all night.
Discover how sexy hands can be.
Surrender. In every sense of the word.
Make love till dawn.
Write.
Write more.
Be more compassionate. (And keeping trying when you fail at it.)
Stand out. Get okay with the discomfort that comes with that.
Take the family out to dinner. Revel in four generations of trying to make due just relaxing and enjoying each other’s company.
Change your mind.
Change it again.
Look in the mirror. Accept you’re not the person you used to be – and that’s a beautiful thing.
Show gratitude.
No really, gratitude is a practice. Work on it.
Thank your best friend for the towels.
Thank someone for being honest after a hard conversation.
Leave a thank you note for your neighbor with the beautiful voice.
Be brave.
Laugh more.
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The most valuable lesson I learned in 2023
Parts of this are probably going to come out wrong, but I hope you’ll bear with me as I suss this out. I think there’s something important here for more than just me. It’s me! Hi! I’m the problem, it’s me! The most valuable work lesson I learned this year? Not being so trigger-happy on…
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a manifesto to improve the personal development space
Hi. I’m Dusti, a Fractional CMO and marketing strategist in the personal development space, and as a long-time service provider, I am an outspoken critic of the false promises, hypocrisy, and theft rampant in this multi-billion-dollar unregulated, and often harm-causing corner of the internet. Despite it all, I think there is good here – and…
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With love from Colorado
Sitting at Corinne for brunch with my three beverages – orange juice for morning sickness, water for life, and coffee for my brain – I think I’ve finally adapted to the altitude and caught up on the lack of sleep. I’ve been in Denver since last Friday for The Failure Ball, seeing some of my…
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Unexpected news
I’m still reeling from Wednesday. Making good on a campaign promise, Biden’s administration provided student loan relief to millions – including myself. As a recipient of Pell grants, meaning I was very poor when I went to college, $20,000 of my student loans were effectively wiped away with the stroke of a pen. I had…
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Dusti Arab, Fractional CMO
And the founder of the reinvention co, a marketing consultancy specializing in working with personality-driven companies with small teams.
Intense, fun, and relentlessly practical, Dusti understands the lives of small business owners are deeply intertwined with their businesses, and if their marketing is going to be sustainable, it can't get in the way of why they do what they do. (And honestly? It should be fun so they actually want to do it.)
She is the host of Referral Worthy, a podcast for small business owners ready to go from "best kept secret" to the go-to name in their niche.